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Conferencia: ¿Qué es el Marketing Social?
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: 2018-01-29 10:00: 2018-01-29 11:30
- 29/01/2018 de 10:00 a 11:30: Conferencia: ¿Qué es el Marketing Social?
El caso del Ministerio de Salud en Portugal.
Ponente: Beatriz Casais.
Professora Auxiliar Convidada
Escola de Economia e Gestão, Universidade do Minho.
Lecturer in Marketing and Communication.
PhD in Business and Management Studies - specialisation in Marketing and Strategy (Faculty of Economics and Mangement, University of Porto).
Research Specialties: Health Communication; Social Marketing; Non-Profit Marketing; Advertising; Social advertising; Communication; Press and Public Relations; Digital Marketing.
LUGAR: Salón de Grados de la Facultad de Ciencias Económicas y Empresariales de la Universidad de Málaga.
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